Tweet & they will come?

A while back I was surfing my twitter feed and I came across a tweet from someone saying that since the the doctor had no presence online, she canceled her appointment.

Is the online world and social media turning into a lifestyle? I believe it already has.

My vegan friends won’t eat at restaurants that use any animal products. The only reason I’m a fan of Green Mill is because of the great work they do on social media.

Does their online presence raise their credibility?

Continue reading Tweet & they will come?

5 reasons why I do not want to start my own business

Living, working and socializing in the Minneapolis/St. Paul, MN often leaves me hungry for adventure and entrepreneurial ventures. It’s not a glamorous life, but it’s a demanding, challenging and strategic one. I crave that.

However, at this point in my life between, rent, student loans and a pending wedding, I’m not about to get caught up in a new business.

Oh, and here are some pretty reasonable reasons too:

Continue reading 5 reasons why I do not want to start my own business

Social media- what is it & why should I participate?

These two words hold much power. They can make people uneasy, skeptical, excited and even a little queasy. Some ignore them as much as possible. However, social media is here, and is as much part of our culture as the Sunday New York Times crossword puzzle.
But what is social media?

Dan Evans is the author of Social Media Marketing: An Hour A Day, and Read This Dot Com both of which focus on social media in business.

Evans defines social media in his book as ‘…a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants. It’s about sharing and arriving at a collective point, often for the purpose of making a better or more-informed choice.’

So, this online born phenomenon isn’t as scary after all? It’s about learning what you are looking for and what you need.

For instance, if you are looking to keep track of your friend’s blogs, your granddaughter’s articles from her graduate work and your co-worker’s website updates, facebook might not be as helpful, unless they directly post every item and update they make. So, you have a few options instead of facebooking everything. Why not try Google Reader?

Continue reading Social media- what is it & why should I participate?