Pinterest sharing

Since we have blogs, Facebook, Twitter, and more, we have ENDLESS ways to give people insight into our tips and tricks of our daily life/work. Today I don’t want to share anything terribly productive, instead, I’m sharing some of my Pinterest boards that house some of my favorite things. 

For your enjoyment:

Pinterest:

Beer— Here you’ll find some of my favorite beers, from  craft to more mainstream.

My future office— Items for my future dream office/professional style 🙂

Wish List— Need a present idea for me? Check this one out!

What are things you like to share online? Pictures? Life? Achievements?

 

Unplugging

My husband and I are making a move to the mountains of NC, about two hours away from where we are now. With that move brings welcome change, like having his family closer to help with our son, along with camping and hiking opportunities right down the street. 

On top of all those great outdoor options comes change for me when it comes to leaving ‘city life’ for ‘mountain’ life. I’m totally on board, but I’ve grown up on ‘city life’.

You know, like having cell service no matter the provider. Being able to get cake at 8:30 at night. Or even when I have the very rare urge to go shopping, I can at least walk around the mall and browse without hurting my checkbook.

But we’ve also made another big decision, we’re dropping smart phones. Yup. I’m going black… or some version of it.

Currently, with T-Mobile, we don’t have service in the new local, so we are looking to possibly drop this expense. We have internet at home and a… land line phone (gasp!). I’m looking forward to unplugging (a little) but I also have grown accustomed to popping open a map app to see where I am and learn how lost I really have become.

I hope I make it! Have you ever done a massive unplug like this?

Email Marketing

The next step in my career will be in Email Marketing. During the interview process for this new position, I was asked where I thought this communication tool would be in 5 years. That lead me to think about how organizations need to change to enhance their marketing…

My 3 thoughts:

  • Need heavy segmentation. The time of ‘batch and blast’ has been over. For email marketing to be effective, heavy segmentation is a must. We need to provide our customers a terrific experience right in their inbox. That means providing relevant content, not sending everyone the same thing. Perspective: Just because I walk into the women’s department at Target doesn’t mean I want to see toothpaste and camping gear next to the bras and swimsuits. I want a swimsuit, not see things I don’t want. —Now I know some people argue that I may remember that I need toothpaste when I see it, but that’s a whole other blog post. 
  • Must follow CAN-SPAM. You might be surprised how many people I consult with that are NOT following best practices that support CAN-SPAM laws. To be an effective email marketer, you need to follow best practices that make you not only follow, but surpass the laws in place. Otherwise, your emails can/will be labeled as SPAM and more and more of your communications to your potential and current customers could end in the junk folder. No bueno.
  • Improve promotions. I’m really tired of iPad giveaways. Honestly, you’ll get people entering to win the iPad that aren’t interested in your products or services. Are those people considered ‘engaged’ or even ‘leads’ because they filled out an entry form? Now, if you have an iPad app associated with your organization, or a great mobile site launch, by all means, give away an iPad.  Remember: If it can showcases/enhances/promotes your brand/products/services, do it. If the giveaway outshines, then please don’t waste your time and resources promoting the giveaway.

Where do you think email marketing will need to be in the next 5 years? What can people change or enhance to improve this tool?