Email Marketing Holiday Message Overload

The past few weeks have been crazy in my email inboxes. I have been bombarded with holiday messages about savings and specials the last 6-8 weeks.

One common thread that I have noticed is that several businesses have sent out the same email multiple times. The same email, even if I opened and clicked through previously. Same image placement and copy. That leaves me wondering, what the marketing people were thinking when they decided to send the same email? Were they focused on getting me to convert this time? Did you think I didn’t see the great free shipping offer?

I can also relate to tired marketers during the holiday season. However, when you send the same content over and over again, customers will only see the same content.

What are some reasons to send the same email to the same audience?

 

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