Google Flu Trends + Sharing your life for the better

Google Flu Trends
Screen shot of Google Flu Trends 1-13-2013 <click image to view map>

If you haven’t seen Google’s helpful flu tracking tool, you should check it out (here). The search giant created a ‘Flu Trends’ page based of search trends found through their tool ‘Google Insights for Search’ (view page).

As you might expect, there are more flu-related searches during flu season, more allergy-related searches during allergy season, and more sunburn-related searches during the summer. – From Google Flu Trends ‘How it works’ page here

Makes sense to me. I would think that there are more searches for Santa Claus in November and December than in April, and more in areas where people recognize the jolly man.

But, how do we feel about Google logging all of our keystrokes?  

Usually, I am incredibly skeptical on companies/organizations keeping all my data and information (but yes I still ‘Google’ and ‘Facebook’). But the use of my information for good? If it’s possible, I say, do it. I know, this does beg the question: ‘where will it end?’ 

I don’t have that answer. But, I have to say, I love trend maps like this one. It really brings out the marketer in me.

What kind of trend maps would you like to see from Google?

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